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- Models you can trust (and adjust in seconds)
- AI agents to segment your market
- White box intent scores
- 67% savings
Ask around. You'll hear it's a W.
Modern GTM leaders use Keyplay to work the right accounts in sales & marketing. Real pipeline growth. Real savings. Real models you can trust (and adjust).
3-Step Process. No Blackbox.
Use our proven methodology to baseline your markets, find and prioritize your ICP accounts, and track intent. Flip the deck ↓
ABM platforms are history. Get back to ICP Marketing.
Modern GTM teams are making moves now.
The Old Way
- Firmographic fit
- Blackbox intent
- Annual model updates
- ML uses the same old CRM data
The New Way
- ICP models
- Whitebox fit + intent
- Test and adjust in minutes
- AI finds new data and signals
Ok, here's what we do. Plain talk.
What is Keyplay?
Keyplay is the account scoring and intelligence solution for modern GTM teams.
Goal: Work the right accounts.
Working as a companion to your CRM, Keyplay uses AI agents, fit signals, and intent signals to model your ideal customer, score & segment accounts, and surface new opportunities. It helps you prioritize best-fit accounts and understand your target market.
What are the main use cases for Keyplay?
Keyplay helps marketing and sales prioritize and organize accounts for:
- Territory Planning.
- Account-Based Marketing & Advertising.
- Outbound Enablement.
- Inbound Lead Qualification.
- Market Segmentation.
Keyplay is often purchased as part of a strategic initiative like:
- Launching or revising an ABM strategy.
- Expanding a sales-led motion (hiring more AEs and SDRs).
- Optimizing or expanding a LinkedIn Ads strategy.
- Entering new segments and/or moving up-market.
- Launching new products or markets with distinct ICPs.
What is an ICP model? How does it work in Keyplay?
99% of B2B companies want to focus on their true ICP. But the traditional "filter and flood" list building tools don't support a nuanced and dynamic ICP program.
There's a better way, an ICP Model.
An ICP Model uses account fit insights to represent your ideal customer profile with data. It helps you identify & prioritize your best-fit accounts with scoring, tiering, and intelligence.
It’s not just about company size or industry; it includes nuanced factors about each company’s business situation, activities, and problems, represented in signals or AI-driven insights. It’s a dynamic system that continuously ranks accounts for marketing and sales.
What is "whitebox" intent? How does it work in Keyplay?
Whitebox intent means you can see exactly what drives each intent score – no more "voodoo magic" black box algorithms from legacy ABM platforms.
With Keyplay, you connect multiple intent sources (LinkedIn Ads engagement, website visits, custom signals from Clay/Zapier) through our simple API. We aggregate all these signals and show you which activities contributed to each account's intent score.
You control the scoring. Adjust how much weight each signal carries, test different models, and see results instantly. And since intent is layered on top of ICP fit scoring, you're only tracking intent for accounts that actually match your ideal customer profile – not wasting time on bad-fit accounts that happened to visit your website.
It's intent scoring that's transparent, flexible, and actually makes sense to your team.
Who is Keyplay best for?
Keyplay is ideal for growing B2B SaaS & AI companies with a sales-led motion, 5+ AEs, and Salesforce or HubSpot CRM. We tend to work with companies from Series A to post-IPO.
We are best for companies who
- Sell into complex, diverse markets (multiple verticals and segments).
- Have relatively wide TAMs (e.g. not just F500)
- Need to prioritize accounts for multiple segments
- Invest in account-based advertising (on LinkedIn and other places)
- Have a direct sales motion.
How much does it cost?
You can use our platform & data, or you can engage with us more deeply as a service provider. We have two base packages:
Our Growth plan is $18K/year for ICP modeling with all standard fit signals, AI Lookalikes, CRM integrations, and ongoing scoring & enrichment for up to 75K CRM records. You can add-on credits for AI Agents.
Our Full-Service ICP plans start at $29K/year and increase based on customization, CRM account volume, and number of models. It includes everything in Growth, plus API access, multi-model support, intent scoring, and additional services.
How does it integrate with my other tools?
Keyplay has a 2-way sync with Salesforce or HubSpot CRM, so you can operationalize your ICP within the systems you already use. CRM integrations work with OAuth connections (no managed package) and writes fields on the account record. You control the details.
Keyplay also lets you sync account lists to Clay.
For Intent scoring, we have native integrations with LinkedIn Ads, Snitcher, Phantombuster, and many more coming soon (in addition to our API to aggregate any custom intent signals).
Can I get a free trial or proof of concept (POC)?
Yes, we offer proof of concept engagements to help you see how Keyplay works in your specific use case. It’s the easiest way to validate the impact before making a larger commitment.
Request a Demo to learn more about our POC process.
If you’re looking for a self-serve starter option, try our free List Builder plan.