Work the Right Accounts
Effective sales and marketing starts with the right accounts. Keyplay is the new way to find your ICP, prioritize your market, and track account signals.
"Our sales and marketing teams had a major problem building & maintaining our ideal account list. Keyplay delivers the solution in a way we never thought was possible."
"Our reps now trust that they have the highest quality accounts. It's given me confidence that sellers are prioritizing their time, not getting blocked by manual research."
"Keyplay is a core piece of our ABM strategy. It immediately helped us focus on the best accounts and increase conversion rates."
Trusted by Fast-Growing B2B Teams
Find and replicate your best accounts in minutes— not weeks.
You don’t have to struggle with legacy data providers or ABM platform over-promises. Keyplay helps you build an ICP Model you can trust, on top of ingredients you can inspect. So you can find and replicate your best accounts in minutes, not weeks.
Why users love Keyplay
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Keyplay makes us more efficient and smarter
Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.
Luciana LordSr Director of Marketing at Repsly -
One of the most useful data products I've ever experienced
Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.
JK SparksHead of Marketing at AudiencePlus -
We saw a ~90% accuracy rate
Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.
Mike KochisSr Demand Gen Manager at CoderPad -
Meaningful data points I hadn't been able to access before
It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
Phoebe FarberDirector of Revenue Operations -
Account prioritization with Keyplay for HubSpot CRM
We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
Jake GorgolHead of Growth & Marketing at Outscout -
Best solution for customized target account lists
The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
Joe KevensDirector of Demand Generation at PartnerStack -
Single best tool for account list building
Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.
Brendan KazanjianStrategy & Ops at Thena -
Saves us from hiring 1-2 fulltime roles
Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.
Zach WoodsHead of Sales at UserEvidence
Customer Success is Our Priority
Keyplay is more than software. Our team will help build and optimize your ideal account selection process.
We’re not tourists. We’re citizens of this market.
Our mission is GTM excellence. We’re building Keyplay software and PeerSignal research for the leaders & practitioners who refuse to settle.
Find. Score. Track.
Ready for your ideals accounts? We make it easy to get started and won't break your budget.
