AI for ICP Targeting

Keyplay AI Agents research, analyze, and enrich your ICP accounts while you sleep

Automate any account research question. Then use AI to generate unique account signals. Now you can find, prioritize, and segment your market with next-level precision.

Keyplay AI Agents research, analyze, and enrich your ICP accounts while you sleep

"Keyplay’s AI Agents have helped us experiment and enter new market segments with confidence. We surfaced hundreds of net new high-value accounts that we weren’t previously targeting. Instead of relying on generic industry targeting, we’re identifying accounts based on specific business situations and signals that matter to us."

Etienne Luneau -
Etienne Luneau
VP of Business Operations @ Conveyor

"We knew our best accounts had a common pattern, but we couldn’t identify it with traditional data providers. Keyplay’s AI Agents have helped us track that “impossible” signal. This helped us reduce noise in our ICP targeting, giving sales & marketing teams way more confidence that we’re working the right accounts."

Kate Johnson -
Kate Johnson
VP of Marketing @ Dscout

"Keyplay’s AI Agents redefined how we identify and prioritize ICP accounts. By layering in custom AI signals tied to our highest-value use cases, we’ve given AEs and BDRs a smarter, more focused way to target — with greater precision and better results."

Erin Howe -
Erin Howe
Chief of Staff. StrongDM.

"It can be really difficult to identify accounts that have a high propensity to buy Aerospike. Using things like industry and employee size help, but are fairly generic when it comes to identifying folks that need our software. Keyplay was able to craft an AI agent segmentation that really narrows our ICP targeting."

Matt Sanone -
Matt Sanone
VP of Revenue Operations @ Aerospike
Smart GTM teams trust Keyplay to feel confident they're working the right accounts
Product Walkthrough

Answer ANY account research question about EVERY account in your market.

Firmographics find you company size. Keyplay finds you your next best customer. Our AI goes beyond surface level indicators and identifies the specific business situations and use cases where you win— at scale.

Not just Al - the tools, integrations, and services that make Al work for you

Why users love Keyplay

4.9 / 5
  • Keyplay makes us more efficient and smarter

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.
    Luciana Lord
    Sr Director of Marketing at Repsly
  • One of the most useful data products I've ever experienced

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.
    JK Sparks
    Head of Marketing at AudiencePlus
  • We saw a ~90% accuracy rate

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.
    Mike Kochis
    Sr Demand Gen Manager at CoderPad
  • Meaningful data points I hadn't been able to access before

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
    Phoebe Farber
    Director of Revenue Operations
  • Account prioritization with Keyplay for HubSpot CRM

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
    Jake Gorgol
    Head of Growth & Marketing at Outscout
  • Best solution for customized target account lists

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
    Joe Kevens
    Director of Demand Generation at PartnerStack
  • Single best tool for account list building

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.
    Brendan Kazanjian
    Strategy & Ops at Thena
  • Saves us from hiring 1-2 fulltime roles

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.
    Zach Woods
    Head of Sales at UserEvidence

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