Pricing

ICP Targeting Solutions for Modern B2B

AI-powered enrichment and scoring to find, prioritize, and win your best-fit accounts.

List Builder

$9k/year
AI enrichment & account discovery tools for B2B startups.
  • AI Agents: Research & Signals
  • Enrich Accounts & Build Lists
  • AI Lookalike Scoring
  • Firmographics & Profile Signals
  • HubSpot Integration
  • CRM List Sync
  • 25K Tracked Accounts
  • 100K Agent Credits Included
  • Expand with Credits

Enrichment API

$12k/year
Scalable AI enrichment solution for modern RevOps teams.
  • AI Agents: Research & Signals
  • Enrich Anything On-Demand
  • 100K Agent Credits Included
  • Onboarding and Support
  • Scale with Flexible API Credit Packages
Most Popular

ICP Modeling

$18k/year
ICP models & account scoring for strategic GTM teams.
  • AI Agents: Research & Signals
  • Continuously Score & Enrich All Accounts
  • Backtested ICP Models
  • 750+ Scoring Signals
  • Signals from 1P Data
  • Salesforce or HubSpot Integration
  • 2-Way CRM Sync
  • 75K Tracked Accounts
  • 200K Agent Credits Included
  • Onboarding and Backtesting
  • Expand with Credits

Full-Service ICP

Custom Pricing
ICP targeting solutions for forward-thinking enterprises.
  • AI Agents: Research & Signals
  • Continuously Score & Enrich All Accounts
  • Multiple ICP Models
  • 750+ Scoring Signals
  • Signals for 1P Data
  • Salesforce, HubSpot, and APIs
  • 2-Way CRM Sync
  • Custom CRM Volume
  • Custom Credit Volume
  • Dedicated CSM
  • Analyst Services
  • Expand with Credits & Services

Frequently Asked Questions

  • Keyplay has two concepts to manage and scale account volumes: 1.) Credits are used by AI Agents to run enrichments. Each enrichment will consume 1-5 credits depending on your specific agent settings. 2.) Tracked Accounts is the total number of accounts that Keyplay scores and enriches for you on an ongoing bases. This includes everything in your CRM today + any new accounts that you “save” from Keyplay.
    The CRM-only plan is only metered on credits (it does not have tracked accounts).

  • Yes! We offer free POCs to help you validate Keyplay beyond the "Free Preview" online. You can connect with our team to explore POC options for your specific needs.

  • Keyplay works best as a companion to Salesforce or HubSpot CRM. We also offer and API and CSV exports, but the vast majority of Keyplay customers use a CRM integration.

  • Yes. With the selective sync, you can "anoint" a select list of accounts in your CRM for Keyplay to score, enrich, and track. This option is available on all plans, expect the API-only plan.

  • Most plans can be billed annually or bi-annually, via invoice or credit card.

  • Keyplay securely connects to your CRM using OAuth with minimal scopes. We will only read the account ID and website field. We do not access any PII or contact level data (all data is companies/accounts). Keyplay uses industry best practices to secure our systems and protect your data. We are happy to complete a vendor review to further outline our security practices.

  • Our Agents answer questions about accounts. Each agent will produce one or more custom fields on every account. Those custom fields can be used to create scoring signals, to continuously enrich CRM records, or to build target accounts lists in Keyplay.
    Learn more in our help docs

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