Pricing

Premium Quality, Reasonable Prices

Work the right accounts without breaking your budget. Start with free AI Lookalikes, request a free POC, or talk to us about a custom plan.

Free Preview

$0k/year
For anyone who wants to test drive account selection
  • Preview 25 accounts
  • Test AI lookalikes & ICP scoring
  • Filter with 21 accurate industry categories
  • Download 30 account enrichment fields
  • Clean ABM-ready data

Startup

$3k/year
For B2B startups who need quality account lists
  • Save, export, and sync 5,000 accounts
  • HubSpot integration
  • 1-way CRM sync
  • Custom ICP model - lookalikes + signals
  • Hiring, growth, tech, and relevance signals
Most Popular

Growth

$12k/year
For growing GTM teams who need integrated account intelligence.
  • Track 50,000 accounts (CRM + new)
  • Continuous scoring, enrichment, and data refresh
  • Salesforce integration
  • 2-way CRM sync
  • 1 custom signal
  • Custom enrichment fields (add-on)
  • CSM for onboarding and back-testing

Scale

Custom Pricing
For scaling GTM teams who need customized ABM data solutions.
  • Scale to any CRM volume
  • Scale to any number of custom signals
  • Selective CRM sync
  • Enrichment API
  • Full-service account scoring set-up & validation
  • Dedicated customer success manager

Frequently Asked Questions

  • We have two types of accounts limits. The Growth plan is based on total tracked accounts. This is the number of accounts that Keyplay scores and enriches for you on an ongoing bases. This includes everything in your CRM today + any new accounts that you “save” from Keyplay. The Startup plan is based on "saves." That is the number of accounts you can export or sync to your CRM. Your Saved accounts are also kept fresh.

  • Yes! We offer free POCs to help you validate Keyplay beyond the "Free Preview" online. You can connect with our team to explore POC options for your specific needs.

  • Payment options very by plan. Startup plans are annual only, typically paid via credit card. Growth and Scale plans can be billed annually or bi-annually, via credit card or invoice.

  • On the Startup and Growth plans, Keyplay will automatically score and enrich all accounts in your CRM. On the Scale plan you can choose between full sync and selective sync for Salesforce. With the selective sync, you can "anoint" a select list of accounts in your CRM for Keyplay to score, enrich, and track.

  • Keyplay works best as a companion to Salesforce or HubSpot CRM. We do have CSV exports as well, but at this point, Keyplay is not well suited for customers without a supported CRM.

  • Keyplay securely connects to your CRM using OAuth with minimal scopes. We will only read the account ID and website field. We do not access any PII or contact level data (all data is companies/accounts). Keyplay uses industry best practices to secure our systems and protect your data. We are happy to complete a vendor review to further outline our security practices.

  • A custom signal is a specific attribute about a company that is not included in Keyplay's standard signals or enrichment fields. You could answer a question like: "Does this company's privacy page mention CCPA and GDPR?" Or something like: "Is this company hiring Engineers who will work on computer vision projects?" Signals are generally based on information we can find on company websites, social media profiles, and within job posts. Custom signals can help hone your ICP by finding details about your accounts that otherwise require manual research or custom web scraping. We'd love to brainstorm any ideas you have for unique signals!

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