Account Scoring

Build an account scoring model you can prove works.

Stop relying on ZoomInfo check-boxes or fuzzy intent to build an account scoring model that no one really trusts. Use Keyplay to build a scoring model that you can prove works.

Build an account scoring model you can prove works.
Trusted by Fast-Growing B2B Teams

Your reps don’t trust your account scoring

And they shouldn’t. Legacy data filters and fuzzy intent just aren’t good enough indicators of fit in 2024.

Broad filters & categories

Broad filters & categories from legacy data providers make it impossible to drill down to the specifics signals you care about.

Black-box intent

Black-box intent wastes your teams time with leads at accounts that will never convert.

Lost Trust

Your team completely loses trust in your scoring model, and doesn’t use it.

Keyplay helps you build account scoring you can prove works.

Get more granular and relevant

Build your model on Keyplay fit signals that are more granular and relevant than legacy data provider check boxes.

  • Thousands of signals
    Choose from thousands of existing Keyplay signals or have our team build custom signals in days.
  • 3rd party signals
    Integrate 3rd party signals (like intent, or product usage).
  • Customise
    Weight them all with variable weighting.

Back-test your model to prove it works

  • Tweak and weight signals by value
  • Back-test with existing sales data
    Back-test with existing sales data (closed won vs. DQ’d leads) to prove that the model works
  • Monitor & improve
    Continuously monitor & improve your model as conditions change

All in your CRM

Map Keyplay score & properties to companies in Salesforce or Hubspot so you can action on your scoring from your single source of truth.

  • Plan territories more effectively
  • Better qualify inbound leads
  • More curated ABM lists
  • and dozens of other use cases

Why users love Keyplay

4.9 / 5
  • We saw a ~90% accuracy rate

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.
    Mike Kochis
    Sr Demand Gen Manager at CoderPad
  • Meaningful data points I hadn't been able to access before

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
    Phoebe Farber
    Director of Revenue Operations
  • Account prioritization with Keyplay for HubSpot CRM

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
    Jake Gorgol
    Head of Growth & Marketing at Outscout
  • Best solution for customized target account lists

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
    Joe Kevens
    Director of Demand Generation at PartnerStack
  • Single best tool for account list building

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.
    Brendan Kazanjian
    Strategy & Ops at Thena
  • Saves us from hiring 1-2 fulltime roles

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.
    Zach Woods
    Head of Sales at UserEvidence
  • Keyplay makes us more efficient and smarter

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.
    Luciana Lord
    Sr Director of Marketing at Repsly
  • One of the most useful data products I've ever experienced

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.
    JK Sparks
    Head of Marketing at AudiencePlus
  • We saw a ~90% accuracy rate

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.
    Mike Kochis
    Sr Demand Gen Manager at CoderPad
  • Meaningful data points I hadn't been able to access before

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
    Phoebe Farber
    Director of Revenue Operations
  • Account prioritization with Keyplay for HubSpot CRM

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
    Jake Gorgol
    Head of Growth & Marketing at Outscout
  • Best solution for customized target account lists

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
    Joe Kevens
    Director of Demand Generation at PartnerStack
  • Single best tool for account list building

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.
    Brendan Kazanjian
    Strategy & Ops at Thena
  • Saves us from hiring 1-2 fulltime roles

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.
    Zach Woods
    Head of Sales at UserEvidence
  • Keyplay makes us more efficient and smarter

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.
    Luciana Lord
    Sr Director of Marketing at Repsly
  • One of the most useful data products I've ever experienced

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.
    JK Sparks
    Head of Marketing at AudiencePlus
  • We saw a ~90% accuracy rate

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.

    Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.
    Mike Kochis
    Sr Demand Gen Manager at CoderPad
  • Meaningful data points I hadn't been able to access before

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
    Phoebe Farber
    Director of Revenue Operations
  • Account prioritization with Keyplay for HubSpot CRM

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
    Jake Gorgol
    Head of Growth & Marketing at Outscout
  • Best solution for customized target account lists

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
    Joe Kevens
    Director of Demand Generation at PartnerStack
Transform the way you select & score accounts

The best GTM operators trust Keyplay to transform the way they select & score accounts. And their whole GTM function starts to run more smoothly.

Request Demo
PeerSignal Logo

Join 18,000+ B2B GTM leaders who consult PeerSignal for market insights, examples, and research. Proudly powered by Keyplay.

Newsletter Podcast Resources
© 2022-2024 Keyplay. All Rights Reserved.
Terms Privacy Security