Keyplay for Hubspot

Account Selection for HubSpot CRM

Find, score, and track your ICP with Keyplay. Unlike complex ABM platforms, you can get started for free and integrate with your HubSpot in minutes.

Account Selection for HubSpot CRM
Trusted by Fast-Growing B2B Teams

Why use Keyplay for Hubspot?

Effortless Integration

Instantly connect with OAuth. Configure in 90 seconds. 10x faster account lists and territory planning.

Instant Fields & Enrichment

You pick the fields, Keyplay does the rest auto-magically. Scores, signals, segments – everything starts flowing with a couple clicks.

Continuous Scoring & Sync

Push new accounts as you go, score new inbound accounts, and keep everything fresh in Salesforce/HubSpot.

See Keyplay for HubSpot in Action

Watch a 2-minute video, try our free plan, or connect with our team for a personalized demo.

Keyplay Features

New Account Discovery
ICP Model
2-way CRM Sync

New Account Discovery

  • Find net new accounts with lookalikes and signals.
  • Map your market with accurate and granular categories.
  • One workflow to discover, save, and segment your entire market.
New Account Discovery

Why users love Keyplay

4.9 / 5
  • One of the most useful data products I've ever experienced

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.
    JK Sparks
    Head of Marketing at AudiencePlus
  • Meaningful data points I hadn't been able to access before

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
    Phoebe Farber
    Director of Revenue Operations
  • Account prioritization with Keyplay for HubSpot CRM

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
    Jake Gorgol
    Head of Growth & Marketing at Outscout
  • Best solution for customized target account lists

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
    Joe Kevens
    Director of Demand Generation at PartnerStack
  • Single best tool for account list building

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.
    Brendan Kazanjian
    Strategy & Ops at Thena
  • Saves us from hiring 1-2 fulltime roles

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.
    Zach Woods
    Head of Sales at UserEvidence
  • Keyplay makes us more efficient and smarter

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.
    Luciana Lord
    Sr Director of Marketing at Repsly
  • One of the most useful data products I've ever experienced

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.
    JK Sparks
    Head of Marketing at AudiencePlus
  • Meaningful data points I hadn't been able to access before

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
    Phoebe Farber
    Director of Revenue Operations
  • Account prioritization with Keyplay for HubSpot CRM

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
    Jake Gorgol
    Head of Growth & Marketing at Outscout
  • Best solution for customized target account lists

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
    Joe Kevens
    Director of Demand Generation at PartnerStack
  • Single best tool for account list building

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.
    Brendan Kazanjian
    Strategy & Ops at Thena
  • Saves us from hiring 1-2 fulltime roles

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.

    Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.
    Zach Woods
    Head of Sales at UserEvidence
  • Keyplay makes us more efficient and smarter

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.

    Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.
    Luciana Lord
    Sr Director of Marketing at Repsly
  • One of the most useful data products I've ever experienced

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.

    Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.
    JK Sparks
    Head of Marketing at AudiencePlus
  • Meaningful data points I hadn't been able to access before

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

    It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.
    Phoebe Farber
    Director of Revenue Operations
  • Account prioritization with Keyplay for HubSpot CRM

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

    We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.
    Jake Gorgol
    Head of Growth & Marketing at Outscout
  • Best solution for customized target account lists

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

    The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.
    Joe Kevens
    Director of Demand Generation at PartnerStack
  • Single best tool for account list building

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.

    Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.
    Brendan Kazanjian
    Strategy & Ops at Thena

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