The Key to quality Revenue

Work the Right Accounts

Effective sales and marketing starts with the right accounts. Keyplay is the new way to find your ICP, prioritize your market, and track account signals.

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"Our sales and marketing teams had a major problem building & maintaining our ideal account list. Keyplay delivers the solution in a way we never thought was possible."

Joe Kevens

Director of Demand Gen at PartnerStack

"Our reps now trust that they have the highest quality accounts. It's given me confidence that sellers are prioritizing their time, not getting blocked by manual research."

Mike Clapson

VP Sales at Ashby

"Keyplay is a core piece of our ABM strategy. It immediately helped us focus on the best accounts and increase conversion rates."

Ryan Narod

Head of Marketing at Mutiny

Trusted by Fast-Growing B2B Teams

Product Overview

Your Ideal Account List is Finally Possible

Not another generic data provider. Not another ABM over-promise. Quality ingredients, effortless integration, built for modern B2B and customized for you.

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Why users love Keyplay

4.9 / 5

Keyplay makes us more efficient and smarter

Innovative way to score your TAM at scale. Love the ability to find specific information about our TAM that is not readily available anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.

Luciana Lord

Sr Director of Marketing at Repsly
One of the most useful data products I've ever experienced

Keyplay is helping me identify, enrich, and target my audience. The entire Keyplay team is incredible - highly responsive and invested in the success of their customers.

JK Sparks

Head of Marketing at AudiencePlus
We saw a ~90% accuracy rate

Keyplay helps us focus on target accounts who not only meet our standard ICP but are help us find accounts that are exhibiting particular hiring behavior which makes our marketing & sales outreach far more timely. We manually checked the data and saw a ~90% accuracy rate, which means we were able to action the account lists we built immediately.

Mike Kochis

Sr Demand Gen Manager at CoderPad
Meaningful data points I hadn't been able to access before

It’s a lightweight but powerful account scoring tool. We used Keyplay to collect account information and, ultimately, score accounts. We then used that account score to prioritize accounts for both sales & marketing. Keyplay gave us access to meaningful data points I hadn't been able to access before.

Phoebe Farber

Director of Revenue Operations
Account prioritization with Keyplay for HubSpot CRM

We lacked a good segmentation and scoring model we could use to prioritize the best fit opportunities. Keyplay allows us to not only discover new accounts but prioritize existing accounts we already had in our CRM that were not on our team's radar.

Jake Gorgol

Head of Growth & Marketing at Outscout
Best solution for customized target account lists

The main problem Keyplay is solving for us is building a great target account list for Marketing and Sales to work. Now we not only know we're only targeting SaaS companies, but we're layering on dozens of other signals and scoring them.

Joe Kevens

Director of Demand Generation at PartnerStack
Single best tool for account list building

Keyplay's team make it more than a plug and play account list building tool. They work together with you to figure out who wants to buy your product, why they want to buy it, and how to best research those accounts.

Brendan Kazanjian

Strategy & Ops at Thena
Saves us from hiring 1-2 fulltime roles

Without a product like Keyplay in our tool belts, we'd hire 1 to 2 full time folks on a team internally to build (likely worse) systems. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going deeper in their core use case.

Zach Woods

Head of Sales at UserEvidence