The highest quality ingredients, tailored for B2B SaaS, customized for you.
🎯 Higher Confidence
♻️ Less Waste
💰 Better Revenue
Everything that goes into Keyplay
Automate Research with Signals
Stop asking SDRs and AEs to waste hours researching each account. Start enriching every account with unique signals for your market. Keyplay is like a sales detective, finding clues that you never thought were possible. Pick from hundreds of pre-built signals or compose your own.
Prioritize with Custom Scoring
Define your own ICP scoring without code, based on your unique signals. Instead of black box AI, you control the knobs and dials. Our team will help you backtest, iterate, and get it right quickly. We love the process.
Map Your Market
Stop filling territories with mis-classified, mis-fit accounts. Start surfacing new accounts, tailored for B2B SaaS markets. Keyplay maps your market, recommends accounts, and gives you a complete workflow to approve or disqualify accounts.
Hiring Signals by Role
Selling marketing tech? See companies hiring demand gen, growth, or the specific marketer you serve. Selling HR tech? Attach to specific hiring investments. Quickly add a custom tag.
B2B Software Classification
The industry codes don’t work for SaaS. The generic data providers get it right 65% of the time. We felt this pain building PeerSignal and have tailored Keyplay to this problem. We get it right 92%.
What do you look for when you open a company’s website? There are dozens of clues that you know matter. It might be a type of content, business model, or combination of things. We help you collect and compose those clues without code. In PeerSignal we look for PLG — free trial, community, pricing pages, self-service. In your market, we look for your clues.
Funding is no longer a viable proxy for growth. Instead we look for recruiting activity and measure relative recruiting velocity for all your accounts. Now you can prioritize and segment for growth.
Instead of clicking around hundreds of websites, quickly browse the key pages in context. Some clues are visual. We make it easier to find them.
We have hundreds of predefined signals, but you might want something super specific. We can compose new signals for you, within 7-10 days of a request. Once you define a new signal, you can use it forever to score and enrich every account.
Get accurate employee counts, locations, industries, founding dates, company descriptions, and basic firmographics.
Tech Stack Signals
Identify technologies used from company websites. Use tech signals to score and enrich every account in your CRM or surface new accounts using specific tech.
Surface website traffic, social followers, and other common characteristics of growth. Use presence signals to score and enrich any account.
“I’ve looked at a lot of other vendors – none of them could accurately get the information that we needed to prioritize accounts. Keyplay was unique in their ability to aggregate very specific signals and customize our account scoring around those factors.”