Open Role


As an Analyst, you’ll be digging into Keyplay’s market data to surface insights for PeerSignal subscribers and Keyplay customers.

Hi 👋 I’m Adam, co-founder and CEO at Keyplay and analyst at In this role, you will be working directly with me. I’m excited to open this position because I know there is more insight we can uncover for our customers and community with the right person in this role. Take a look at the details below, fill out this form if you would like to apply, or email with any referrals!

About the role:

Location: Bellevue, WA | Hybrid 2-3 days/wk in office
Type: Entry Level
Salary Range: $50-70K/year

As an Analyst, you’ll be digging into Keyplay’s market data to surface insights for PeerSignal subscribers and Keyplay customers. Your work will be featured in the newsletter, read by over 18,000 subscribers. Your analysis will also be part of ICP studies and reports delivered to Keyplay customers (who are some of the most exciting modern SaaS companies).

Objectives that you’ll own:

  • Deliver weekly SaaS market analysis and insights for the PeerSignal newsletter.
  • Conduct individual company strategy tear downs and qualitative analysis.
  • Create market maps and frameworks to explain SaaS categories like AI, Security, HR Tech, and Marketing Tech.
  • Develop recurring quarterly reports from company hiring and go-to-market data.
  • Deliver analysis to help Keyplay customers succeed, including CP studies, market sizing, and market segmentation.
  • Improve the Keyplay platform by creating new signal definitions and surfacing data quality improvements.
  • Become an expert on SaaS go-to-market strategy.

You could be a great fit if:

  • You’re a curious learning machine. You don’t need a lot of experience for this role, but you need to be willing to move very fast to develop skills and domain understanding.
  • You have excellent analytical skills. You can get into datasets, structure an analysis, and turn data into compelling narratives.
  • You’re a strong MS Excel user. You have an informed opinion about when to use COUNTIFS vs Pivot Tables vs XLOOKUP.
  • You are familiar with Generative AI tools (eg ChatGPT) and interested in becoming an expert.
  • You can communicate effectively with graphs, numbers, and data visualization.
  • You’re curious about the domain. You have a general interest in working in a software startup and developing your career in this space.

🔑 Apply for this role here 🔑

Examples of the kind of work you’d be producing:

About Keyplay

If you are looking for a true early stage environment, this is a rare opportunity to build something from the ground floor. Keyplay was founded by Adam Schoenfeld and Andrew Rothbart in 2022. We’re a 5-person team today, growing patiently and sustainably.

We are are solving an age-old sales & marketing problem: The ideal customer profile (ICP). Everyone knows it’s important, but most companies still struggle to define their ICP, select the right accounts, and track the relevant signals. Keyplay is the new way to find, pick, and track your ideal accounts.

We have an amazing group of early customers, a growing base of 2,000+ users, and an audience of 18K+ reading our content on Our customers include fast-growing SaaS companies like Iterable, Mutiny, Ashby, Hackerrank, Gainsight, Semgrep, Assembled, Secureframe, and User Evidence. You can see some of their positive reviews on G2.

We raised a $3M seed in late 2022, led by Mark Sugarman at MHS capital. Our investors include GTMFund (Max and Scott), Evening Fund (Kat and Rapha), (Kirby), Elissa Fink (former Tableau CMO), Aaron Bird (former SVP Marketo), and several other SaaS operators.

You won’t see a lot of fancy posters or culture decks, but we’re trying to get the basics right and create an environment for all of us to do our best work. In our mind a great environment has a few necessary conditions:

  • People tell the truth and do honest work. Munger said this well: “You want to deliver to the world what you would buy if you were on the other end.”
  • It’s clear that everyone works for the customer. According to Peter Drucker: “The purpose of business is to create and keep a customer.”
  • Results matter, but learning & improving in the pursuit matters just as much. Here’s Josh Waitzkin: “The key to pursuing excellence is to embrace an organic, long-term learning process, and not to live in a shell of static, safe mediocrity.”
  • Everyone cares deeply, but makes space to smile or laugh. Larry King ftw: “What you are doing is nice, and it can be important, and it can have meaning, and it can move people, but it ain't the end of the world.”

Each new team member (that’s you!) will help shape the culture and define our operating principles.

Keyplay provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

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